Lead Capture Pages Need to Entice Visitors to Leave Their Contact Information
While anyone can create lead capture pages in theory, not every page is created equally. These pages must be well-designed, easy to navigate and packed with information that will entice visitors to leave their contact information for continuous follow up and conversion.
The first thing that must be considered when it comes to designing lead capture pages is the overall design. Most pages should follow a template that includes a headline, content, opt-in form, call to action and conclusion. The fonts used should be large and easy to read, and colors that may strain the eye should always be avoided. The layout of the page should be clean and professional in order to allow visitors to find the information they need. If information is scattered or hard to find, it is likely that visitors will leave the site and search for the answers they need elsewhere. Finally, if images are used in the content, they should always be clearly labeled and relevant to the text.
The actual text that is included on lead capture pages should be informational and helpful without giving too much away. Remember, the point is to entice visitors to want to learn more, and the only way they can do this is by entering their information into the opt-in form. The content should provide a list of benefits that is associated with the product being sold or the benefits of becoming a distributor. However, it is important to let the reader know that these benefits will be expanded upon after they have provided basic information about themselves.
Call to Action
Lead capture pages are ineffective without a powerful call to action, so it is important to include this several times throughout the page. Even so, it is best to avoid using phrases like “submit” or “enter” because these may actually deter visitors from providing their information. Instead, phrases like “act now” or “get started today” may be more effective because they create a sense of urgency in the mind of the reader. After all, the entire point behind the page is to collect the reader’s information so that a welcome letter and follow-up communications can be sent to him or her via email or another method—such as postal mail—if it is better for the company’s particular industry.
The final thing to consider when creating lead capture pages is the opt-in form itself. There are a few key points to remember when the form is being developed. First, it is important to never ask for more information than is absolutely necessary. A reader who feels as if he or she is being asked for too much information is likely to skip this step altogether. The form should be easy to locate, quite large, and formatted in a font and style that is professional and pleasing to the eye. Most of the time, simply asking for a first and last name as well as an email address is sufficient.
While a lead capture page can be put together in as little as a few hours, it is worth any MLM company owner’s time to ensure that all of the above tips are followed. This way, readers are more likely to provide their information and more leads can be generated for future conversion.